Founder & CEO

Ali Sabti stands at the forefront of tech innovation, transforming ideas from the medical, automotive, and electronics sectors into products that touch millions. His track record assures customers of solutions that are both groundbreaking and reliable. When he's not innovating, Ali is immersed in family, DIY projects, and crafting the perfect espresso.

Chief Operating Officer

John focuses on strategy, operations, and finance. He has experience as a founder, a strategy and growth leader, and an investment banker. In his free time, John enjoys traveling, basketball, and spending time with his family.

Director of Product and Customer Experience

Maddie is a diverse marketing specialist with experience working alongside world-class brands, including Walt Disney Studios. When not leading product strategy at OtO, she enjoys traveling and being an armchair movie critic.

Director of Hardware Engineering

Jeff graduated from the University of Waterloo with a degree in Mechanical Engineering and has been working in the consumer electronics industry ever since. He's interested in smart devices that foster sustainability (OtO for water and Nest for energy). His hobbies are film photography (Pentax 6x7, Canon A-1) and chess.

Director of Software Engineering

Matt is a talented web and mobile app developer and UI/UX designer with over seven years of experience working with early-stage startups. Matt enjoys taking his dog for long walks and playing Magic: The Gathering with his wife when not working away on his computer.

Director of Operations, OtO USA

Sarah previously managed Operations for a Spanish product distributor, overseeing inventory, warehousing, and distribution. At OtO, she's been instrumental in establishing the infrastructure for order fulfillment across North America. Outside work, Sarah seeks local adventures, from farm tours and hikes to live music and events.

Product Developer

Frank is a mechanical engineer with over two decades of vehicle component design, manufacturing, and testing experience.

Lead Engineer, Firmware

Nicholas studied Electrical Engineering at Queen's University and has held roles in industries ranging from building power systems to speech recognition software. He is passionate about designing embedded systems to solve complex problems. Outside work, he enjoys skateboarding, playing the drums, and olympic weightlifting.

Lead Engineer, Electronics

Daniel graduated from Queen's University with a Bachelor's and Master's in Electrical Engineering and has worked in the medical and consumer electronics industry ever since. He enjoys a side hustle playing jazz and designing pro-audio equipment for local musicians in Toronto.

Lead Software Engineer

Sheldon is our esteemed cloud expert, boasting years of experience in managing internet operations for a diverse range of entities, from startups to large corporations. He possesses extensive knowledge in cloud computing, data management, Python programming, and even cocktail crafting.

Product Designer (Quality)

Passionate about the environment and climate change, Moe contributes his design, prototyping, and manufacturing experience to developing OtO's unique irrigation system that conserves precious water. Moe indulges in night photography, stargazing, or reading about astrophysics and astronomy when he's not at work.

Product Developer

Vincent, a recent graduate in Mechatronics Engineering from the University of Waterloo, is driven by a passion for mitigating human environmental impacts. With an innovative mindset, Vincent embarked on the journey of engineering to create solutions that promote sustainability. When he's not immersed in technology, Vincent enjoys hiking, reading, and learning new languages.

People Operations Lead

Maya is the People Operations Lead at OtO, where she builds scalable systems and policies that empower teams to do their best work. With a Human Resource Management degree from York University, she has spent her career shaping inclusive, people-first strategies in fast-paced startups. At OtO, she partners with leadership to streamline operations, enhance employee experience, and push performance through clear expectations, feedback, and growth-focused initiatives, all while driving sustainable growth. Outside of work, she’s on a mission to find Toronto’s best oat milk iced coffee.

Marketing Associate

Ashley is a recent graduate from the University of Waterloo, where she majored in Arts & Business. She enjoys challenging her creative side, which helps her adapt and navigate through the ever-changing social media landscape. She is passionate about turning storytelling into life through her visual work. In her free time, she enjoys local markets, galleries, and public art classes.

Software Engineer

Kieyan studied Computer Engineering at McGill University and brings his experience to OtO as a software engineer. Kieyan is passionate about math, physics, and software design. Outside of work, Kieyan likes to read, travel, run, and lift weights.

Customer Experience Engineer

Forrest graduated from McMaster University with a Bachelor's in Mechatronics Engineering & Society and excelled at bridging the gap between OtO's customers and the engineering team's expertise. When not programming or improving the diagnostic support tools at OtO, Forrest enjoys reading, music concerts, photography, fencing, rock climbing, and canoeing.

Business Analyst

Nicholas graduated from Wilfrid Laurier University with a Bachelor of Business Administration. With experience in driving customer success and optimizing business processes, he enjoys analyzing data to solve problems. Outside of work, Nicholas likes discovering new music and crafting the best bagel.

Embedded Systems Engineer

Matt is a graduate from McMaster University with a degree in Mechatronics and Management. He has worked in the computing and robotics industries and enjoys the challenge of using software and embedded systems to solve problems in the physical world. In his spare time, Matt enjoys playing volleyball, weight lifting, and learning new songs on his piano or saxophone.

Senior Growth Marketing Manager

Adrianna is a driven marketing strategist who blends creativity and analytics to drive growth. When she's not running the paid ads engine at OtO, she's either baking with a glass of wine in hand, keeping up with her miniature dachshund, or playing tennis—more for the aesthetic than the Grand Slam potential.

Finance Lead

Mercedes has 10+ years in finance and accounting, has worked with companies from Walmart to hyper-growth startups, driving structure and smart, scalable growth. Outside of finance, she is a certified scuba diver and loves traveling to scenic destinations.

Pawduct Manager

Detail-oriented, Charlie's expertise spans cushion fluffiness and chew toy durability, ensuring top-notch pawformance in every pawduct. When not leading brainstorming sessions at the park, Charlie's squeak technology innovation and insatiable belly rub quest inspire us all.

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